1) What this policy covers

This Privacy Policy explains how we collect, use, and protect personal information when you visit our website or submit a production inquiry.

2) Information we collect

Information you provide: name, email, phone, company/role, and project details you submit through our forms (e.g., project type, dates, brief).
Information collected automatically: device/browser info, IP address, approximate location, pages viewed, referral source, and cookie identifiers.

3) How we use information

We use personal information to:

Respond to inquiries and provide next steps or estimates
Communicate about your request
Operate, secure, and maintain our website
Measure site performance and improve user experience (where enabled)
Comply with legal obligations and enforce our terms

Cookies and tracking

4) Cookies and similar technologies

We use cookies and similar technologies to operate our website.

Essential cookies are required for core site functions (security, network management, and form submission) and are always active.
Optional cookies (such as analytics and, if enabled, marketing cookies) are used only based on your preferences.

You can manage your choices at any time using Cookie Settings.

5) Analytics (Google Analytics 4)

If you choose Accept, we may use analytics tools (such as Google Analytics 4) to collect information about how visitors use our site (e.g., pages viewed, approximate location, device/browser information, and performance data). We use this information to improve the site and understand what content drives production inquiries.

If you choose Essentials only, we do not set analytics cookies.

6) Marketing technologies (Meta Pixel)

If enabled, we may use marketing technologies such as the Meta Pixel to help measure the performance of campaigns and understand actions taken on our website (for example, viewing key pages or submitting an inquiry).

The Meta Pixel runs only if it is enabled and you choose Accept (or enable Marketing in Cookie Settings, if available).
If you choose Essentials only, marketing cookies will not run.

Note: We may enable or disable marketing technologies over time. When enabled, we use them for measurement and to understand what drives inquiries.

We do not sell personal information.

If marketing technologies are enabled, we may share certain online identifiers and information about activity on our site with advertising partners (for example, Meta) for measurement and advertising features. Under some privacy laws, this may be considered cross-context behavioral advertising (cross-site targeted advertising).

Service providers, retention, rights

We may share personal information with:

Service providers that help us operate the website and communications (e.g., hosting, analytics, CRM/email tools) under confidentiality and security obligations
Professional advisors (legal/accounting) as needed
Authorities if required by law or to protect rights and prevent fraud/security issues

9) Data retention

We keep personal information only as long as needed for the purposes described above, unless a longer retention period is required or permitted by law.

10) Your choices and privacy rights

Cookie Settings: adjust optional cookies any time (including disabling marketing cookies if enabled).
Global Privacy Control (GPC): where applicable, we will treat a user-enabled GPC signal as a request to opt out of the sale or sharing of personal information.
Requests: depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your personal data, and to opt out of targeted advertising where applicable. Contact us at info@urbanofilms.com.